The colour is a highly pigmented dark raisin and the formula is deliciously creamy (ingredients include soja seed extract, Brazilian murumuru butter and chamomilla flower oil), offering excellent lip hydration yet also longevity. Moreover, the vanilla extract ingredient makes the lipstick smell wonderful.
Below are some web cam pictures of me wearing the shade, which should give you an idea of how the shade looks despite the questionable picture quality (also, excuse lack of precision in application - these pictures were taken after a night out at 3am, oops):
I thoroughly recommend this particular shade, especially considering that the sales assistant informed me that a nail polish in the same "Black Orchid" shade would be released around Christmas - this won't be the case for other shades in the lipstick range.
Finally, I have to mention the packaging of this product, which is really something special: the lipstick comes in an ivory cuboid-shaped tube, adorned with gold edges. The picture below featuring three of the other available shades - "Blush Nude", "Cherry Lush", and "Warm Sable" - demonstrates the product's aesthetic appeal:
Image Source: Temptalia